1.2.4 Building the Business Case
BusinessCaseAgenda
PMP's:  We can offer 16 or 24 PDU's under Category 4, for which we will issue a signed certificate.
The Business Case is no Longer Optional
It's no secret that the current business climate is rapidly losing its tolerance for management errors while the need for rock-solid accountability is increasing. Most important business decisions today require a business case. Everyone talks about the "business case," but surprisingly few know what this means or what makes the difference between a strong case and a weak case.
Join more than 9,500 other professionals who have taken the same training at Boeing, Cisco, Ericsson, McDonald's, Microsoft, IBM, Peoplesoft, the US Department of Defense, and dozens of other organizations. Learn and practice the proven approach presented in the whitepaper Business Case Essentials and the best selling Business Case Guide. (See seminar agenda).
Who Should Attend
Since 1994, Solution Matrix Ltd. has helped thousands of business people and others to understand the essentials and deliver business case results that score high in credibility, accuracy, and practical value. Building the Business Case and the Master Class are designed for those responsible for project, program, or product proposals.
  • Managers with a need to bring consistency, discipline, and accountability to decision making and planning in their organizations
  • Consultants who advise clients in decision making and planning
  • Those who propose or plan major IT acquisitions or changes
  • Business people responsible for capital spending decisions
  • Sales people and sales managers who need to show customers that a decision to buy is a good business decision
  • Business school faculty who focus on business planning, finance, decision- support, and business strategy
What You Will Learn
The Business Case Seminars feature "hands on" workshops with real business case examples. Most participants have little or no prior experience in finance or business planning. During the course they build the benefits rationale, cost model, and financial analysis - the heart of a professional quality business case. At Building the Business Case you will learn:
  • The essential building blocks that every business case must have
  • What to look for in case reports that makes the difference between a strong case and a weak case
  • The difference between the case for decision support and the case for business planning
  • How to build credibility as you build your case
  • How to legitimise and measure the full range of business benefits—even the so- called "intangibles"
  • How to build a financial modelling system for asking "what if" questions, finding which assumptions that drive results, and measuring risk and uncertainty in your projections
  • How to package and present business case results for maximum impact
The Business Case Master Class provides additional in- depth practical guidance and hands-on experience in:
  • The financial model that "makes the case" for proposed projects, programs, products, or capital acquisitions
  • Estimating costs and benefits realistically and credibly
  • Implementing financial metrics in your financial results (including NPV, IRR, Payback, and IRR).
  • Shortcuts and risks in spreadsheet modelling
  • Monte Carlo simulation, to ask "What If?" questions, measure risk, and reduce uncertainty in projected business results
  • Quantitative methods for bringing non-financial benefits and costs into the case
  • Taking the "Soft" out of "Soft Benefits"
Included
Register now (click here) for the 2-day “Building the Business Case” and immediately download your copy of the Business Case Guide, Business Case Templates and Financial Metrics Pro.  Also, for those who register to continue on with the 1-day “Business Case Master Class” the Financial Modelling Pro is available for immediate downloading.
Business Case Guide
The Guide has been recognized as the standard source for those who build the business case, since 1999, when the first edition appeared.  The latest edition of the Business Case Guide is written with depth and detail that finance and planning professionals require, and is also rich in practical help and examples for those with little or no background in those areas.
Business Case Templates
Everyone who builds a serious financial case soon learns that setting-up the report and the financial model can be tedious, time consuming tasks.  That work can be shortened from days or weeks to a few hours, however, with good template examples.  The MS Word documents and Excel spreadsheets in the Business Case Templates package can be modified to fit your own case content easily and quickly, to produce professional quality report documents and analysis systems. 
Financial Metrics Pro
A clear, easy to follow introduction to cash flow metrics and financial statement ratios: What they mean and how to build them into your own spreadsheets.  Ready-to-copy templates for more than 100 important financial metrics are provided.   
Financial Modelling Pro
The Financial Modelling Pro is designed to serve as a practical guide to model building, textbook and tutorial.  It comes, however, in a live spreadsheet rather than the printed page so that text and working examples can appear together.  Users can "try out" principles and methods described in the text without leaving the page.  Many of the working examples, moreover, can be used as templates, for copying and pasting into your own models.
Venue
Seminar hours will be 0900 to 1700 (with a one-hour lunch break) on each of the seminar days. Complete venue details will be emailed to participants as soon as registration is completed. Lunch on seminar days and refreshments are included in the seminar fee.
Hong Kong
The business case seminars will be held at the Conrad Hong Kong. Soaring 61 floors above the Pacific Place, an upscale retail and entertainment complex in the city's central business district, the Conrad Hong Kong Hotel offers easy access to many sites of interest, as well as all major transportation, including MTRailway, Star Ferry, and bus and tram services.
The hotel address is Pacific Place, 88 Queensway, Hong Kong, China (Ph: 852 2521 3838.
No Hassle Money-Back Guarantee
If you are not completely satisfied with Building the Business Case or Business Case Master Class, please let us know in writing within 15 days after seminar completion, and we will refund 100% of your seminar fee.
Seminar Leader
Building the Business Case and Business Case Master Class are led by Dr. Marty J. Schmidt, President and Founder of Solution Matrix Ltd.      
Dr Schmidt has twenty years business experience, managing software development, international marketing and sales support, and, (since 1987) management consulting on business issues. He is a recognized authority on the application of cost/benefit analysis and business case development.
Dr. Schmidt also taught graduate and undergraduate statistics at the University of New Hampshire, is the author of a college textbook on statistics, and publishes often on professional management and business issues (e.g., The Business Case Guide, 2nd ed.). He holds the Ph.D. degree from Purdue University and the M.B.A. from Babson College. Click for more information on Solution Matrix Ltd. and our clients.
Co-Facilitator
Seminar co-facilitator is Anuar Mohd Ariff, Managing Director of Solution Matrix Asia Sdn. Bhd. Achieving sales targets has been the focus of Anuar’s working life for the past twenty-five years. During his time in the field, he has sold a wide range of products, solutions and services in the insurance, banking and telecommunications industries. In 1994, Anuar was part of a local bank’s team that built the business case and subsequently launched the first European-style bank assurance in Asia. A holder of the Master of Business Administration from the University of Wales, a Fellow of the US Life Management Institute and an Associate of the UK-based Chartered Insurance Institute, Anuar brings Solution Matrix’s training and consulting services to Asia.
Supporting Organization SynergySynQ Ltd.
SynergySynQ Ltd, a Hong Kong based project management services company with an aim to SynQronize business performance in line with expectations by applying project management practices. SynergySynQ does that via:
  • SKILLBUILDING :  Organizing training and workshops to increase competency of organizations, teams and individuals.
  • CONSULTANCY :  We provide trained and skilled professionals for coaching or consultancy work on projects and organizations.
  • FACILITATION:  The use of a skilled facilitator for meetings and workshops often leads to better results. External facilitators bring in skills and fresh ideas leading to better outcomes. Workshops can cover teambuilding, idea generation, problem solving, project start-ups and project closures.
See related topics and documents